Table 1 Means (and standard deviations) of WTP by product type and exposure to security task in pounds sterling (£)
Thermostat (£180)a | Wi-Fi router (£40)a | Smart watch (£230)a | Smart TV (£500)a | Security camera (£160)a | |
|---|---|---|---|---|---|
Pre-security task | 38.86 (49.44, N = 98) | 22.69 (17.73, N = 111) | 70.12 (81.61, N = 83) | 69.01 (54.99, N = 96) | 52.68 (64.69, N = 105) |
Post security task | 62.07 (81.24, N = 96) | 27.98 (19.39, N = 100) | 76.24 (91.22, N = 91) | 68.37 (62.22, N = 91) | 78.22 (74.17, N = 82) |
Overall | 50.29 (67.83, n = 194) | 25.20 (18.68, n = 211) | 73.03 (86.45, n = 174) | 68.82 (54.99, n = 187) | 63.86 (69.81, n = 187) |