| Liking | Scarcity | Social proof | Authority | Commitment | Perceptual contrast |
---|
Reciprocation |
− 6.95
a
|
− 7.06
a
|
− 7.10
a
|
− 6.73
a
|
− 7.01
a
|
− 7.06
a
|
Liking |  | − 0.30 |
− 5.62
a
| − 0.78 |
− 3.60
a
|
− 5.28
a
|
Scarcity | Â | Â |
− 5.07
a
| − 1.05 |
− 3.03
a
|
− 4.36
a
|
Social proof | Â | Â | Â |
− 6.10
b
|
− 3.22
b
| − 1.32 |
Authority | Â | Â | Â | Â |
− 4.75
a
|
− 5.71
a
|
Commitment |  |  |  |  |  | − 2.29 |
- a Indicates that the prevalence of weapon of influence shown in the row was higher than the prevalence of weapon of influence shown in the corresponding column.b Indicates that the prevalence of weapon of influence shown in the row was lower than the prevalence of weapon of influence shown in the corresponding column. Italic indicates significant difference between prevalence of weapons of influence at the Bonferroni adjusted level of \(p = .001\)