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Table 2 Prevalence of each category of weapons of influence

From: Empirical analysis of weapons of influence, life domains, and demographic-targeting in modern spam: an age-comparative perspective

 

Mean

SD

Median

Min

Max

Skewness

Kurtosis

Reciprocation

0.75

0.18

0.78

0.00

1.00

− 1.35

3.34

Liking

0.17

0.16

0.14

0.00

1.00

2.39

9.98

Scarcity

0.15

0.14

0.13

0.00

0.46

0.64

− 0.62

Social proof

0.04

0.07

0.00

0.00

0.29

2.03

3.82

Authority

0.18

0.14

0.14

0.00

0.91

2.44

10.58

Commitment

0.08

0.10

0.06

0.00

0.33

1.09

0.35

Perceptual contrast

0.05

0.07

0.00

0.00

0.25

1.26

0.61