| Mean | SD | Median | Min | Max | Skewness | Kurtosis |
---|---|---|---|---|---|---|---|
Reciprocation | 0.75 | 0.18 | 0.78 | 0.00 | 1.00 | − 1.35 | 3.34 |
Liking | 0.17 | 0.16 | 0.14 | 0.00 | 1.00 | 2.39 | 9.98 |
Scarcity | 0.15 | 0.14 | 0.13 | 0.00 | 0.46 | 0.64 | − 0.62 |
Social proof | 0.04 | 0.07 | 0.00 | 0.00 | 0.29 | 2.03 | 3.82 |
Authority | 0.18 | 0.14 | 0.14 | 0.00 | 0.91 | 2.44 | 10.58 |
Commitment | 0.08 | 0.10 | 0.06 | 0.00 | 0.33 | 1.09 | 0.35 |
Perceptual contrast | 0.05 | 0.07 | 0.00 | 0.00 | 0.25 | 1.26 | 0.61 |